“Mission StartAb is an entertaining reality series that spotlights the journey of 10 early-stage founders seeking funding for their start-ups. The show aims to identify special entrepreneurs with attributes like a clear vision, leadership skills, risk-taking ability, and adaptability—crucial for building unicorns. The series subjects founders to a month-long, intense simulation of real-world entrepreneurial challenges, allowing investors to assess their capabilities. Three investors closely mentor the founders, evaluating their communication skills, product marketing, team dynamics, and talent attraction ability. The show unfolds each founder’s human journey, showcasing conviction, grit, and determination in securing funding.”